A Conservative government would extend the right-to-buy scheme for housing association tenants in England, David Cameron will say, as he unveils his party's general election manifesto.
The PM will say up to 1.3 million tenants could buy their homes at a discount as a result, insisting the Tories are the party of working people.
The Conservatives will also pledge a fund to help build 400,000 new homes.
Labour said the right-to-buy pledge would cost £4.5bn and was "unfunded".
The Conservative launch in Swindon comes the day after Ed Miliband put forward Labour's version - promising to improve the lives of Britain's workers and not to pay for any policies through additional borrowing.
The BBC's assistant political editor Norman Smith said the Tory manifesto may also include a pledge to take all those on the minimum wage out of income tax.
In other election news:
- The Green Party launches its manifesto, pledging to "take back" the NHS from the private sector and build 500,000 social rented homes
- The Liberal Democrats highlight their own housing policies, which involve the government commissioning the building of new homes, and a pledge of at least 10 new garden cities in England and 300,00 new homes a year.
- Nick Clegg has told the BBC he will not work with the Conservatives after the election if they insist on £12bn of welfare cuts
- The latest Ashcroft and Populus opinion polls put both the Conservatives and Labour on 33%
- The UK's inflation rate remained at zero in March
A key pledge of the Conservative manifesto will be the extension of right to buy, a flagship policy of Margaret Thatcher's government in the 1980s, for tenants of housing associations - private, not-for-profit bodies that provide low-cost housing.
Analysis by political correspondent Carole Walker
David Cameron is reaching into the Thatcher era, hoping an extension of a policy which proved popular back in the 1980s will give him the breakthrough he needs.
He will be hoping the announcement, along with cuts to inheritance tax, promises on NHS funding and a freeze on rail fares will give him momentum. The policy may have given Margaret Thatcher a boost 35 years ago but circumstances are very different today. Revivals are rarely as popular as the original hits.
Under current rules, about 800,000 housing association tenants have a "right to acquire" their homes under smaller discounts, but the Conservatives would offer those people the same reductions as for those in local authority homes.
And they would extend the scheme to those who currently have no purchase rights at all, estimated to be about 500,000 people.
Key priorities
Conservative
Main pledges
- Eliminating the deficit
- Cutting taxes by raising basic and higher rate starting points
- Helping people to own their own home and have financial independence in retirement
- Providing an education system that helps children reach their potential
- Holding a referendum on Britain's EU membership
The move would be funded by new rules forcing councils to sell properties ranked in the most expensive third of their type in the local area, once they become vacant.
The Conservatives say every house purchased will be replaced "on a one-for-one basis" with more affordable homes and no-one will be forced to leave their home.
- People living in council houses are entitled to purchase their homes at a discounted rate, which depends on the type of property and how long they have been a council tenant
- The terms and discounts available vary in different parts of the United Kingdom
- The maximum discount is £77,900 across England but £103,900 in London
- It is being abolished in Scotland and also faces abolition in Wales
The party said 15,000 homes would be sold and replaced every year as a result, and that the proceeds would also cover a fund to help councils bring derelict land back on brownfield sites to use.
Mr Cameron will say 400,000 new homes would be built over five years as a result and that "the dream of a property-owning democracy is alive".
Home Secretary Theresa May said the plan would be made possible by local authorities "managing their housing stock better" and selling their most expensive properties, some of which were occupied by a single family.
In his speech, Mr Cameron will say the Conservatives offer "security at every stage of your life" and warn of the risk of electing Labour.
"My message to Britain is this: we have come this far together. Let's not waste the past five years," he will say.
Ed Miliband's party has its own plans to encourage banks to fund 125,000 new homes for first-time buyers, as part of a plan to build 200,000 new homes every year by 2020.
Analysis by economics editor Robert Peston
As the election looms, David Cameron - who in his early leadership days seemed to present himself as more the heir to Blair than Thatcher - wants a bit of Margaret Thatcher's election-winning magic dust.
So he has nicked and reworked her totemic policy of flogging council houses to their working-class tenants - some of whom redefined themselves as a new generation of aspirant Tories.
Emma Reynolds, Labour's shadow housing minister, called the right-to-buy pledge "yet another uncosted, unfunded and unbelievable announcement from the Tories", saying it would cost £4.5bn a year.
Ruth Davison, from the National Housing Federation - which represents housing associations - said it was "the wrong solution" to the UK's housing shortage as it would benefit "some of the most securely housed people in the country on the lowest rents".
"You can no more force housing associations to sell their assets at less than they are worth than you could force Tesco to sell their assets or Cancer Research," she told BBC Radio 4's Today programme.
"Housing associations would have to be fully recompensed for any sale. There will be a cost to the taxpayer - at a conservative estimate £5.8bn".
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